Practical guidance for those responsible for launching and ensuring the effectiveness of a feedback cycle.
Technical preparation
Practical configuration steps and data setup in the platform to ensure the feedback cycle runs smoothly.
- Check the accuracy of competencies and profiles in the system
- Verify that all competencies have up-to-date descriptions and behavioral indicators.
- Make sure each role is assigned the right competency profile, including any new positions created within the last year.
- Check whether employees who were promoted are now linked to the correct profiles, and ensure any dual assignments (e.g., functional + leadership) are intentional and aligned with your plan.
- Review participant assignments and approvers
- Confirm that each participant has the correct manager and feedback approver assigned.
- Remember: the approver doesn’t always need to be the direct manager — it can be a senior manager in the structure.
- Decide on the feedback format: anonymous or named (or a mix)
- Make this decision at the planning stage and communicate it clearly to participants.
Anonymous feedback:
- Encourages honesty and completeness, helps uncover hidden issues, and increases objectivity.
- Carries risk of misuse, lack of accountability, and makes follow-up actions harder to implement.
Named feedback:
- Increases credibility and accountability, supports constructive dialogue and trust-building.
- May result in “safe” answers due to fear of consequences, or conflict escalation if participants don’t follow good feedback practices.
- Prepare and test the cycle configuration
- Check the start and end dates, as well as the schedule of email reminders.
- Review forms and participant instructions — they should be clear and concise (6–8 competencies, 2–3 questions per competency).
- Launch and test the cycle in a sandbox/test environment to ensure the process works as expected.
- Ensure data quality
- Review the participant list and team/group assignments.
- Remove or exclude inactive users to avoid incorrect invitations.
Organizational and communication elements
Steps that improve participant engagement and increase the overall effectiveness of the feedback cycle.
- Clarify the purpose and context of the cycle
- Clearly define why the cycle is being conducted (e.g., competency development, IDP support, progress evaluation).
- Make sure all communications (emails, intranet, meetings) consistently reflect this purpose.
- Prepare a communication and change management plan
- Plan announcements, emails, and Q&A sessions for both participants and leaders.
- Tailor the messages to your audience:
- For leaders: include more details about their role and responsibilities in supporting teams.
- For all employees: focus on explaining the purpose, principles, and benefits of the feedback cycle in simple terms.
- Emphasize the value and impact of feedback - participants should understand why their contribution matters.
- Empower leaders as feedback ambassadors
- Ensure leaders understand the value of the process and can promote it effectively within their teams.
- Provide them with tools: short guides, Q&A sessions, and tips on giving constructive feedback.
- Ensure feedback drives real action
- Clearly explain what will happen with feedback results and how they will be used.
- Define the rules - for example, whether and how results influence IDPs, development plans, or performance reviews, and what they won’t determine (e.g., dismissals).
- Support feedback-related skill development
- Provide short refreshers on how to give constructive feedback and avoid common biases.
- Reinforce the importance of balance — developmental feedback should include both areas for improvement and recognition of strengths.
- Plan iteration and continuous improvement
- After each cycle, collect feedback from participants and leaders (short survey, summary session, or quick review).
- Update the process, forms, and communication regularly to reflect changing needs.
Mini-checklist for administrators
✅ All competencies and profiles are up to date in the system
✅ Participant list and role assignments have been verified
✅ The feedback format has been decided and communicated clearly
✅ The form is concise, easy to understand, and tested
✅ Communication is planned, and leader support materials are ready
✅ The purpose and impact of the cycle are clearly defined
✅ A plan for gathering post-cycle feedback and improvements is in place
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